Analysis and Research

Ready For The Ride?

Have a look at a detailed overview of the roadmap for our analysis and research phase. This procedure is based on two of our core values, transparency and farsightedness, to experience real partnership, creativity and efficiency. Over the course of the partnership, we will make sure that our clients are always aware at which stage the project is.

  • CLIENT
  • PROJECT MANAGEMENT
  • STRATEGY
1
2
3
4
5
6
7
8
9
10
11
12
13
1

INITIAL PREPARATION

2

OFFER

3

COORDINATION WITH OTHER DEPARTMENTS

4

ONGOING INVOLVEMENT OF OTHER DEPARTMENTS

5

ELABORATION OF THE INDIVIDUAL COMPOSITION OF THE ANALYSIS SERIES

6

ANALYSIS SERIES

7

COMBINATION IN SWOT ANALYSIS

8

PESTLE ANALYSIS

9

INDUSTRY ANALYSIS

10

COMPETITOR ANALYSIS

11

TARGET AUDIENCE ANALYSIS

12

TREND ANALYSIS

13

INTERNAL ANALYSIS

*Hover points for more information

  • INITIAL MEETING: OUR CLIENTS GET TO KNOW US AND OUR SERVICES IN A JOINT APPOINTMENT AND INFORM US ABOUT THEIR PROJECT
  • INITIAL PREPARATION: BASIC RESEARCH ABOUT OUR CLIENT AND HIS SURROUNDING TO ENSURE A CONSCIENTIOUS, BEST-FITTING OFFER
  • OFFER: BASE ON THE FIRST MEETING AND THE OVERVIEW WE CREATE AN INDIVIDUAL OFFER. HERE WE ALSO DECIDE WHICH EXACT ANALYSES THE CLIENT NEEDS AND IF WE WILL DEVIATE FROM THE COMPLETE ANALYSIS SERIES
  • STRATEGY BRIEFING: TOGETHER WITH OUR CLIENT WE WORK OUT A DETAILED PROJECT BRIEFING BASED ON THE EXTENT OF THE ANALYSIS, AS WELL AS THE INDIVIDUAL FOCUS OF EACH ANALYSIS AND THE CORPORATE GOAL. THIS WILL BE USED AS AN ORIENTATION FOR OUR CLIENTS AND US DURING THE PROCESS.
  • COORDINATION WITH OTHER DEPARTMENTS: TO CONDUCT OUR ANALYSIS AS THOROUGHLY AS POSSIBLE WE OFTEN INVOLVE OUR OTHER DEPARTMENTS TO PROFIT FROM THEIR KNOW-HOW AND STRENGTHS
  • ONGOING INVOLVEMENT OF OTHER DEPARTMENTS: THE INVOLVED DEPARTMENTS ARE REGULARLY LOOPED IN AND WEIGH IN DURING THE CREATION OF THE ANALYSIS. ADDITIONALLY, THIS WAY THE POSSIBLE TRANSFER TAKES PLACE AS SMOOTHLY AS POSSIBLE.
  • IF REQUESTED, BRIEFING ABOUT OPERATIONAL IMPLEMENTATION: THE FINDINGS FROM THE ANALYSIS CAN BE USED TO FORMULATE A RECOMMENDATION OF ACTIONS. THESE ACTIONS ARE DISCUSSED WITH THE CLIENT AND THE RELEVANT, ALREADY INVOLVED DEPARTMENTS OF YUMEDA
  • TRANSFER TO THE RELEVANT DEPARTMENT: ON THE BASIS OF THE ANALYSIS AND THE EXCHANGE OF THE CLIENT WITH OTHER DEPARTMENTS AN IMPLEMENTATION STRATEGY IS CREATED. THE SPECIFIC FURTHER PROCEDURE DEPENDS ON THE DEPARTMENT. THE OTHER ROAD MAPS OFFER A FIRST IMPRESSION
  • ELABORATION OF THE INDIVIDUAL COMPOSITION OF THE ANALYSIS SERIES: EVEN THOUGH THE ANALYSES HAVE CERTAIN STRUCTURES WE PERSONALIZE THEM. WORKING OUT AN OVERALL PURPOSE OR FOCUS GARANTIES A GOAL-ORIENTED SERIES OF ANALYSES.
  • ANALYSIS SERIES: DEPENDING ON THE NEEDS OF THE CLIENT THE SERIES CAN SLIGHTLY DEVIATE OR LEAVE OUT ANALYSES. THESE ANALYSES BUILD UP ON EACH OTHER AND DIRECTLY CONSIDER FOUND RESULTS. THROUGHOUT THE SERIES WE COVER THE MACRO AND MICRO ENVIRONMENT, ENDING WITH AN INTERNAL ANALYSIS. IN THIS PROCESS WE CONTINUOUSLY KEEP OUR CLIENTS UP TO DATE. AS OUR ANALYSES ARE A DYNAMIC CONSTRUCT WE DIRECTLY WORK IN FEEDBACK FROM OUR CLIENTS.
  • COMBINATION IN SWOT ANALYSIS: ALL OUR FINDINGS ARE BROUGHT TOGETHER IN A SWOT ANALYSIS IN THE LAST STEP. THIS ALSO ALLOWS US TO EXTRAPOLATE A RECOMMENDATION OF ACTIONS

TOOLS AND TECHNOLOGIES IN USE

Academic Literature

At yumeda, we make sure that our knowledge comes primarily from high-quality journals. In doing so, we draw on a number of academic databases. Among our favorite sources are Emerald Insights, Elsevier or Wiley Library. We make sure that the journals meet a scientific standard, for example by ensuring blind peer review. In addition to journal articles, we also include books in our research. Here, too, we limit our search to high-quality literature. The decisive factor here is above all the publishing house.

Statista

However, our examinations are not limited to content research, but also to quantitative analysis. One of the data sources we use for this is Statista. We always check the source Statista uses and verify the data ourselves. In doing so, we not only pay attention to their correctness, but also whether we find any other anomalies.

Excel and R

However, Statista is also an excellent supplier of raw data. Since we at yumeda emphasize customized solutions, we also perform independent analyses, such as regressions. Depending on the data volume, we use Excel or R Studio.

Our goal with these quantitative methods is above all to make them understandable to the customer. In doing so, we formulate the results in a comprehensible way and are also available to answer any questions during the support phase.

Journals and newspapers

In order to complement the academic literature of our research, we also consider professional magazines or newspaper articles. Since the transitions between the various quality levels are blurred in this medium, we place particular emphasis on checking the quality here. In addition, the information found is checked in the further course of the research according to the two-source principle. This group of media has

the great advantage that timeliness has a high priority, which is particularly important in the analysis of microtrends. In addition, a certain subjectivity can resonate with these texts, which can be intentional in commentaries and similar types of texts, among others. This allows us to track the attitude of certain groups towards a topic, which can be taken into account when analyzing customers.

Social Media Insight Tools

Social media platforms are a rich source of data, especially in relation to different target groups. When analyzing our clients’ channels, we gain valuable information about user demographic characteristics. In doing so, we have expertise across the various platforms and are familiar with the differences and specifics of each social media channel. Among the most important platforms for analytics, we include Facebook, Instagram and LinkedIn.

Google Analytics

But our clients’ users don’t just leave valuable information when they use social media channels. Data about target groups can also be obtained when using a website. In this context, we have identified Google Analytics in particular as a suitable tool. Google anonymizes the individual users and provides extensive information based on the interaction with the search engine. The combination of insights from Google Analytics with data from social media enables us to develop high-quality analyses for our customers.

Still not convinced? Here is everything important to make sure we are the right ones: