Ready For The Ride?
Based on our values, we created a detailed timetable for each digital marketing project. To fully feel our understanding of transparency, efficiency and farsightedness this roadmap is the basis to experience real partnership, creativity and results. We will make sure that every client exactly understands at which stage the project is at the moment and what the necessary next steps will be.
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TOOLS AND TECHNOLOGIES IN USE
Marketing is not only a creative process, but for us it is also data-driven. That is why we combine these two factors of marketing with an extensive repertoire of tools and technologies that enable this combination of creativity and analytics.
Facebook Business Suite
The Facebook Business Suite helps us better understand the audiences and our marketing activity on Facebook & Instagram. With the help of the various data, new ideas and improvements for content can be created. Partnerships that need distribution of content can also be managed here.
Facebook Ads Manager
With Facebook Ads Manager, we can set up, run, manage and analyze targeted advertising campaigns on Instagram and Facebook. Creating fitting target groups that will match with KPIs of our clients is a critical step that can be managed with this tool. With detailed data about the quality of the ad, tracking conversions, reach and ultimately effectiveness of the ad is possible.
Content is king! That is why we work together with the absolute gold standard company in these areas in the area of content and social media management. From content planning, automated posting and the creation of reports, everything is possible with Hootsuite.
One of the most comprehensive tools for SEM is SEMRush. As the name suggests, the tool is not explicitly focused on SEO or SEA, but combines the two sub-disciplines. We like to use SEMRush not only for very detailed analyses, but also to get a holistic picture of the current situation.
Ubersuggest is our first port of call especially for keyword research, as it provides important metrics like search volume, CPC or SERP analysis. Also for backlink and competitor analysis Ubersuggest provides a first insight. Of course, we also combine its use with other tools, such as the Google Keyword Planner to regularly compare the data quality with Google’s own.
To check our progress regularly, there is no way around a tracking tool. We usually choose Google Analytics for this purpose because of the high data quality. In addition, the volume of data allows us to get the most out of our customers’ sites. In addition, Google Analytics enables integration with Google Analytics when running an SEA campaign.
Still not convinced? Here is everything important to make sure we are the right ones: