Digital Marketing

Ready For The Ride?

Based on our values, we created a detailed timetable for each digital marketing project. To fully feel our understanding of transparency, efficiency and farsightedness this roadmap is the basis to experience real partnership, creativity and results. We will make sure that every client exactly understands at which stage the project is at the moment and what the necessary next steps will be.

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DEMAND ANALYSIS

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OFFER

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DATA ANALYSIS

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CUSTOMER/MARKET ANALYSIS

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DATA INTERPRETATION

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STRATEGY DEVELOPMENT

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IMAGE CREATION/EDITING

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TEXT CREATION/EDITING

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ACCOUNTS AND TOOLS

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IMPLEMENTATION

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OPTIMIZATION

*Hover points for more information

  • CLIENT
  • DATA COLLECTION AND EVALUATION
  • PROJECT MANAGEMENT
  • CONTENT PROCESSING
  • STRATEGY
  • IMPLEMENTATION
  • FIRST MEETING: HERE WE WILL CREATE MUTUAL UNDERSTANDING BETWEEN OUR CUSTOMERS, THEIR BUSINESS, IDEAS AND VISIONS AND OUR WAY OF WORKING
  • REQUIREMENT ANALYSIS: AS OUR CORE VALUES STATE, WE ARE ALWAYS CONCERNED ABOUT EFFICIENCY, FARSIGHTEDNESS AND DEDICATION. THAT’S WHY IT IS IMPORTANT THAT DURING THE PREPARATION OF THE OFFER WE DEFINE THE REQUIREMENTS FOR THE PROJECT AND ANALYSE THE CURRENT STATUS OF THE CLIENT
  • OFFER: BASED ON THE FIRST MEETING AND THE REQUIREMENT ANALYSIS WE CREATE AN INDIVIDUAL OFFER WITH LONG-TERM GOALS AND THE PARTNERSHIP IN MIND
  • BRIEFING: TOGETHER WITH OUR CLIENT AND BASED ON THEIR TARGETS, VISION AND MISSION WE WORK OUT AN EXTENSIVE AND DETAILED PROJECT BRIEFING. THIS WILL BE THE ORIENTATION FOR THE WORK AHEAD.
  • PROJECT MANAGEMENT: PROJECT MANAGEMENT IS RESPONSIBLE FOR ALIGNING THE STRATEGIC PROCESS, CONTENT CREATION AND DEVELOPMENT WITH THE CLIENT’S WISHES AND NEEDS. WE ENSURE THAT FINANCIAL AND TIME CONSTRAINTS AREN’T EXCEEDED AND INCORPORATE THE CLIENT’S IDEAS WITH AN ADAPTION OF THE STRATEGY
  • ASSIGNMENT: STARTING DIRECTLY AFTER THE ASSIGNMENT THE STRATEGIC WORK BEGINS. A HOLISTIC DIGITAL MARKETING STRATEGY MUST BE DEVELOPED TO ENSURE LONG-TERM SUCCESS AND TO HAVE A BASIS THAT THE CLIENT AND OURSELVES CAN WORK WITH. THIS STRATEGY WILL INCLUDE SOCIAL-MEDIA STRATEGIES AND SEARCH ENGINE MARKETING STRATEGIES AS WELL – BASED ON THE CLIENT’S NEEDS. FIRST IDEAS ARE DIRECTLY DISCUSSED HERE
  • CLIENT AND MARKET ANALYSIS: BEFORE THE DEVELOPMENT OF THE CLIENT’S DIGITAL PRESENCE MUST BE ANALYZED AND THE MARKET AND COMPETITION HAS TO BE LOOKED AT AS WELL. THIS STEP IS CRITICAL TO DISCOVER GAPS IN THE MARKET AND TO GIVE DIRECTION FOR THE DEVELOPMENT OF THE STRATEGY
  • STRATEGIC DEVELOPMENT: WHEN DEVELOPING THE STRATEGY, ANALYTICS, DESIGN, DETAIL-ORIENTATION AND FARSIGHTEDNESS MEET AND CREATE A HOLISTIC APPROACH THAT IS DETAILED YET UNDERSTANDABLE. EVERYTHING GETS COVERED FROM TARGET GROUP DEFINITION, SEARCH ENGINE MARKETING TO SOCIAL MEDIA MARKETING. THIS STRATEGY IS NOT A FIXED DOCUMENT, IT MUST BE SEEN AS A FLEXIBLE BASIS THAT WILL BE ADAPTED OVER TIME.
  • STRATEGY PRESENTATION: THE FINAL PRESENTATION WILL THEN BE PRESENTED TO THE CLIENT. IN A MEETING, MAY IT BE VIRTUAL OR IN PERSON, WE WILL GO THROUGH EVERY SLIDE AND EXPLAIN THE STRATEGY IN DETAIL. ONLY THEN REAL UNDERSTANDING IS DEVELOPED AND THE CLIENT CAN HAVE A REAL ADVANTAGE THAT WILL RISE OUT OF THE STRATEGY
  • KICK-OFF: BASED ON THE CLIENT’S BUDGET AND WISHES, WE WILL COLLECT NECESSARY AND INTERESTING DATA THAT WILL GIVE US AN ADVANTAGE IN CREATING THE MARKETING STRATEGY. THIS DATA WILL ALWAYS COME FROM RELIABLE SOURCES  THAT WE CAN TRUST
  • DATA ANALYTICS: GATHERING IMPORTANT AND RELEVANT DATA FROM RELIABLE SOURCES WILL BRING A DATA-DRIVEN BASIS TO THE MARKETING STRATEGY. THERE WE CAN FIND GAPS IN THE MARKET, COLLECT INSIGHTS TO THE SOCIAL MEDIA ACTIVITY AND THE TARGET GROUPS AND ANALYSE THE WEBSITE OF OUR CLIENT TO SEE IF THERE IS ROOM FOR IMPROVEMENT
  • DATA INTERPRETATION: THE COLLECTION OF DATA WILL THEN HELP IN CREATING THE HOLISTIC STRATEGY. INFLUENCE MEASURES WE WILL IMPLEMENT IN SEM AND SOCIAL MEDIA MARKETING, THIS INTERPRETATION OF DATA THEN WILL SUPPORT DECISION MAKING DURING THE STRATEGY CREATION
  • PICTURES, TEXTS AND GRAPHICS: MAKING THE STRATEGY VISIBLE – THAT IS WHAT WE ARE DOING HERE. WITH CREATING ENGAGING CONTENT AND WRITING OPTIMIZED TEXTS, WE WILL SUPPORT OUR CLIENTS IN BEING VISIBLE AND BUILDING UP A FOLLOWING
  • IMAGE CREATION AND EDITING: WHETHER IT’S CLASSIC IMAGE EDITING OR THE CREATION OF GRAPHICS, WE MAKE SURE THAT THE VISUAL IMPRESSIONS OF THE MARKETING FIT THE CORPORATE IDENTITY AND THE IDEAS OF OUR CUSTOMERS
  • TEXT CREATION AND EDITING:WRITING SEO OPTIMIZED TEXTS FOR THE WEBSITE AND CREATING INTERACTIVE TEXTS FOR THE DIFFERENT SOCIAL MEDIA CHANNELS WITH THE RIGHT SETTING OF CTAS, SELECTION OF HASHTAGS AND INSERTION OF LINKS IS AN IMPORTANT STEP FOR ACHIEVING THE MOST RELEVENT KPIS
  • RELEASE OF STRATEGY AND CONTENT: WITH THE RELEASE OF CONTENT AND THE STRATEGY AS A WHOLE, THE OPERATIONAL WORK CAN START. WITH ADJUSTMENTS, KPI TRACKING AND REGULAR COMMUNICATION WITH THE CUSTOMER, WE ACHIEVE THE SET GOALS AND WISHES
  • ACCOUNTS & TOOLS: BY SETTING UP AND HANDING OVER ALL RELEVENT ACCOUNTS AND CONNECTING THEM TO THE MOST IMPORTANT AND EFFECTIVE TRACKING TOOLS, WE LAY THE FOUNDATION FOR SUCCESS IN OPERATIONAL MARKETING
  • IMPLEMENTATION: WITH THE IMPLEMENTATION OF THE FIRST IMAGES, POSTS AND TEXTS, WORK IS REALLY KICKING OFF NOW. FROM THIS POINT ONWARDS, THE ONGOING TRACKING OF OUR MEASURES ALSO STARTS.
  • OPTIMIZATION: AFTER THE IMPLEMENTATION AND TRACKING WE WILL MAKE FIRST ADAPTATIONS TO THE STRATEGY BASED ON OUR DATA. THIS ADAPTATION OF THE STRATEGY WILL THEN BE DISCUSSED WITH THE CLIENT TO EXPLAIN THIS DELICATE PROCESS
  • ACCEPTANCE: ONCE THE FIRST ADAPTATIONS HAVE BEEN MADE AND HAVE PROVEN TO BE SUCCESSFUL, THESE CHANGES WILL BE DISCUSSED WITH THE CLIENT AND IMPLEMENTED INTO THE LONG-TERM STRATEGY
  • SUPPORT: MARKETING IS NOT A SPRINT BUT RATHER A MARATHON. THAT IS WHY WE SUPPORT OUR CLIENTS WITH A LONG-TERM VISION IN MIND. SOCIAL MEDIA MANAGEMENT AND OPERATIONAL SUPPORT WITH SEO AND SEA ARE THE MAIN FOCUS HERE
  • REPORTS: WHILE THE ONGOING SUPPORT HELPS IN CREATING A FOLLOWING AND CONVERSIONS FOR OUR CLIENTS, IT IS NECESSARY TO TRACK SUCCESS OF SPECIFIC CONTENT FORMATS AND MEASURES WE IMPLEMENTED
  • OPTIMIZATION: BASED ON THIS DATA, THE STRATEGY WILL ADAPT OVER TIME TO DIFFERENT NEEDS AND FINDINGS. WITH THIS STEP, THE EFFECTIVENESS AND EFFICIENCY OF THE STRATEGY WILL IMPROVE AND OPTIMIZED RESULTS WILL BE REALIZED

TOOLS AND TECHNOLOGIES IN USE

Marketing is not only a creative process, but for us it is also data-driven. That is why we combine these two factors of marketing with an extensive repertoire of tools and technologies that enable this combination of creativity and analytics.

Facebook Business Suite

The Facebook Business Suite helps us better understand the audiences and our marketing activity on Facebook & Instagram. With the help of the various data, new ideas and improvements for content can be created. Partnerships that need distribution of content can also be managed here.

Facebook Ads Manager

With Facebook Ads Manager, we can set up, run, manage and analyze targeted advertising campaigns on Instagram and Facebook. Creating fitting target groups that will match with KPIs of our clients is a critical step that can be managed with this tool. With detailed data about the quality of the ad, tracking conversions, reach and ultimately effectiveness of the ad is possible.

Hootsuite

Content is king! That is why we work together with the absolute gold standard company in these areas in the area of content and social media management. From content planning, automated posting and the creation of reports, everything is possible with Hootsuite.

Semrush

One of the most comprehensive tools for SEM is SEMRush. As the name suggests, the tool is not explicitly focused on SEO or SEA, but combines the two sub-disciplines. We like to use SEMRush not only for very detailed analyses, but also to get a holistic picture of the current situation.

Ubersuggest

Ubersuggest is our first port of call especially for keyword research, as it provides important metrics like search volume, CPC or SERP analysis. Also for backlink and competitor analysis Ubersuggest provides a first insight. Of course, we also combine its use with other tools, such as the Google Keyword Planner to regularly compare the data quality with Google’s own.

Google Analytics

To check our progress regularly, there is no way around a tracking tool. We usually choose Google Analytics for this purpose because of the high data quality. In addition, the volume of data allows us to get the most out of our customers’ sites. In addition, Google Analytics enables integration with Google Analytics when running an SEA campaign.

Still not convinced? Here is everything important to make sure we are the right ones: