AEC Europe is the biggest importer of the carcompany Dodge and RAM in europe. This project – with its goal setting being the building of the community and the later conversion – was implemented together with the munich international motor show GmbH; short MYLE. In cooperation the strategy for each single platform was progessivly adjusted. We from yumeda were responsible for parts of content-creation, social media/community management  and weekly reportings as well as analysis.