With a three-digit monthly advertising budget, we had the opportunity to promote the Instagram account together with AEC. Since we are also innovative when it comes to advertising, we combined this measure with a competition. Driving one of the pickups for a weekend was the prize; this required tagging friends under the post and following the AEC channel. The use of the advertising budget massively increased the reach of the post and, in turn, the number of followers of the Instagram profile. With detailed targeting, the CPC was very low, while reach and engagement were very high.