The Blöchl car dealership is a fourth-generation family business from Upper Bavaria. With the company’s expansion to Munich and the opening of a showroom in Bavaria’s capital, a rebranding and marketing focus has taken centre stage. As an official Ferrari partner and with the distribution of other highly exclusive automobile brands, Blöchl’s goal is to build a community, find new buyers and sellers, establish a presence in Munich and communicate their values to the outside world in an effective way.
yumeda x MYLE
This Project was made on behalf of our partner. The cooperation with MYLE enables us to use highquality and modern visual content. Together with them we discuss the social media strategy as well as all associated subtopics. As a valuable partner MYLE is our first contact point regarding photo- and videoproduction.
The Challenge
Social Media Marketing
Starting from scratch – that was the big challenge in social media marketing on Facebook and Instagram. The biggest goal in the beginning was to build an active community, present the own vehicles and transport the passion for these exclusive brands in a sympathetic and typically Bavarian way. With our cooperation partner MYLE, we gained the ideal partner for high-quality visual content, and we were provided with first-class images of the automobiles. We took care of the post scheduling, content creation, the community management and the reporting. The organic growth of the community was supported by performance marketing measures.
Branding
We wanted to combine the great tradition of this fourth-generation family business with a modern touch, as well as bringing typical Bavarian values, such as special customer closeness, into harmony with an Italian lifestyle and a certain exclusivity. After several feedback rounds, the client decided on a more modern redesign of the existing logo. Furthermore, colours were chosen that symbolize an old luxury and a more traditional serif font was paired with a fine, clear font for flowing texts.
BRANDING
Typography
Headings
FONT: PLAYFAIR DISPLAY |
STYLE: REGULAR |
WEIGHT: 400
Text
FONT: POPPINS |
STYLE: LIGHT |
WEIGHT: 300
Colors
BRAND COLORS
The brand colors are characteristic features of the brand itself. Spare colors are chosen by how well they fit with the brand colors.
GOLD GRADIENT
C0 M15 Y53 K13
R223 G189 B105
#DFBD69
C0 M24 Y64 K43
R146 G111 B52
#926F34
BORDEAUX RED
C0 M100 Y84 K70
R77 G0 B12
#4D000C
NEUTRAL COLOR
The neutral color is limited to the background. It’s purpose is to avoid the attention of the observer and simultaniously be an alternation to white. In this case its mostly the choice of a off-white / bright greyish tone.
CREME
C0 M3 Y8 K7
R238 G232 B220
#EEE8DC
BACK
The Blöchl car dealership is a fourth-generation family business from Upper Bavaria. With the company’s expansion to Munich and the opening of a showroom in Bavaria’s capital, a rebranding and marketing focus has taken centre stage. As an official Ferrari partner and with the distribution of other highly exclusive automobile brands, Blöchl’s goal is to build a community, find new buyers and sellers, establish a presence in Munich and communicate their values to the outside world in an effective way.
yumeda x MYLE
This Project was made on behalf of our partner. The cooperation with MYLE enables us to use highquality and modern visual content. Together with them we discuss the social media strategy as well as all associated subtopics. As a valuable partner MYLE is our first contact point regarding photo- and videoproduction.
Challenge
Social Media Marketing
Starting from scratch – that was the big challenge in social media marketing on Facebook and Instagram. The biggest goal in the beginning was to build an active community, present the own vehicles and transport the passion for these exclusive brands in a sympathetic and typically Bavarian way. With our cooperation partner MYLE, we gained the ideal partner for high-quality visual content, and we were provided with first-class images of the automobiles. We took care of the post scheduling, content creation, the community management and the reporting. The organic growth of the community was supported by performance marketing measures.
Branding
We wanted to combine the great tradition of this fourth-generation family business with a modern touch, as well as bringing typical Bavarian values, such as special customer closeness, into harmony with an Italian lifestyle and a certain exclusivity. After several feedback rounds, the client decided on a more modern redesign of the existing logo. Furthermore, colours were chosen that symbolize an old luxury and a more traditional serif font was paired with a fine, clear font for flowing texts.
BRANDING
Typography
Headings
FONT: PLAYFAIR DISPLAY | STYLE: REGULAR | WEIGHT: 400
Text
FONT: POPPINS | STYLE: LIGHT | WEIGHT: 300
Colors
BRAND COLORS
The brand colors are characteristic features of the brand itself. Spare colors are chosen by how well they fit with the brand colors.
GOLD GRADIENT
C0 M15 Y53 K13
R223 G189 B105
#DFBD69
C0 M24 Y64 K43
R146 G111 B52
#926F34
BORDEAUX RED
C0 M100 Y84 K70
R77 G0 B12
#4D000C
NEUTRAL COLOR
The neutral color is limited to the background. It’s purpose is to avoid the attention of the observer and simultaniously be an alternation to white. In this case its mostly the choice of a off-white / bright greyish tone.
CREME
C0 M3 Y8 K7
R238 G232 B220
#EEE8DC
Logo Processing
BUSINESS CARD
FRONT
BACK
OVERLAY
TEMPLATE
IN USE
The typical Ferrari customer or driver of other luxury car brands is often over 40 years old and thus the potential buyer group for Blöchl’s distributed brands stays on Facebook. By starting from 0 up, there was an opportunity to communicate Blöchl’s brand image ideally without preconceptions – we achieved this through unique content, clear CTAs, high quality images and videos, and active community management. With the inclusion of hyperlinks, conversions to the website, mobile.de or Instagram were possible at any time and were an important tool in building a community and selling the vehicles.
By using a very active and interactive strategy for Instagram, we managed to build a community from scratch. Here in particular, the focus is on active community management, a relaxed and direct approach to followers in the texts of the posts, and a very high number of interactive content formats in the Instagram stories. The posts are written in a very approachable and friendly manner, two characteristics that have taken on a central role in brand communication. Technical know-how was provided via story highlights and the interactive content formats.
Thanks to MYLE’s high-quality visual content, we were able to implement several interactive, approachable and at the same time informative story formats. With polls, additional information about users could be gained, which was then implemented in the content strategy. Highlights on the various brands made it possible to communicate informative points, and surveys were used to analyze the current mood of the community on certain topics.
Starting from scratch – always a great challenge and an exciting journey for the customer. Due to the very regular posting, over 80 stories per month and the very active community management, we managed to reach a lot of people very quickly, achieve a very high engagement rate and a strong organic growth of the profile.
SOCIAL MEDIA MARKETING