The Blöchl car dealership is a fourth-generation family business from Upper Bavaria. With the company’s expansion to Munich and the opening of a showroom in Bavaria’s capital, a rebranding and marketing focus has taken centre stage. As an official Ferrari partner and with the distribution of other highly exclusive automobile brands, Blöchl’s goal is to build a community, find new buyers and sellers, establish a presence in Munich and communicate their values to the outside world in an effective way.