The Media Institute Ludwigshafen offers services in the fields of research, moderation and communication. In this context, areas such as digital transformation and creative marketing approaches represent central topics. For this very reason, it was of great importance for the institute to have a strong and modern web presence. Within the scope of this project we created a new website for the company.
The Challenge
The company had a corporate design but did not want to use it as a basis for the website because they thought it was too outdated. Before the creation of the website we had to define new questions and fonts with the customer which should represent them in the future. These should be in strong contrast to the previously very bright and cheerful appearance. In the course of the process we decided together with the client to keep the entire website in grayscale with white and black details.
Headings
FONT: OSWALD | STYLE: NORMAL | WEIGHT: 600
Text
FONT: LATO | STYLE: NORMAL | WEIGHT: 400
Colors
DIM GRAY
C0 M2 Y2 K83
R43 G42 B42
#2B2A2A
GRAY
C0 M1 Y1 K71
R74 G73 B73
#4A4949
LIGHT GREY
C0 M0 Y0 K17
R211 G211 B211
#D3D3D3
GAINSBORO
C0 M0 Y0 K12
R225 G225 B225
#E1E1E1
Website
LANDING PAGE
MODERATION PAGE
INSTITUTE PAGE
LEAD PAGE
CLIENTS PAGE
RESEARCH PAGE
COMMUNICATION PAGE
HISTORY PAGE
PARTNER PAGE
CONTACT PAGE
The Media Institute Ludwigshafen offers services in the fields of research, moderation and communication. In this context, areas such as digital transformation and creative marketing approaches represent central topics. For this very reason, it was of great importance for the institute to have a strong and modern web presence. Within the scope of this project we created a new website for the company.
The Challenge
The company had a corporate design but did not want to use it as a basis for the website because they thought it was too outdated. Before the creation of the website we had to define new questions and fonts with the customer which should represent them in the future. These should be in strong contrast to the previously very bright and cheerful appearance. In the course of the process we decided together with the client to keep the entire website in grayscale with white and black details.
WEBDESIGN
Typography
Headings
FONT: OSWALD | STYLE: NORMAL | WEIGHT: 600
Text
FONT: LATO | STYLE: NORMAL | WEIGHT: 400
Colors
DIM GRAY
C0 M2 Y2 K83
R43 G42 B42
#2B2A2A
GRAY
C0 M1 Y1 K71
R74 G73 B73
#4A4949
LIGHT GRAY
C0 M0 Y0 K17
R211 G211 B211
#D3D3D3
GAINSBORO
C0 M0 Y0 K12
R225 G225 B225
#E1E1E1
Website
LANDING PAGE
RESEARCH PAGE
MODERATION PAGE
COMMUNICATION COMPANIES PAGE
INSTITUTE PAGE
HISTORY PAGE
LEAD PAGE
PARTNERS PAGE
CLIENTS PAGE
CONTACT PAGE
