Therapeutic Touch Deutschland e.V. is a registered association for practitioners and teachers of the healing method Therapeutic Touch. The vision of the association is to inform all interested people comprehensively about this healing method and to be a competent contact for Therapeutic Touch in Germany as well as to establish Therapeutic Touch as an additional dimension in the daily work of nurses, therapists and doctors. After the association had gone through many structural and personnel changes, the members wanted a new image as well as a presentation of their new offers and mission statements. Our agency was asked to completely re-brand the association and to create a new association website.
The Challenge
Since the opinions of the members of the board of directors varied greatly with regard to the presentation of the company, it was an important part of the branding process to communicate between these members and to work out a common vision. The branding had to show the progressiveness of the healing methods on the one hand, but should not be too daring to scare away interested parties on the other hand. Together with the client we decided on modern color gradients and a logo with clear lines. The website had to inform about the association and its members as well as give an overview about offered courses and news.
BRANDING
Typography
Headings
FONT: SOURCE SANS PRO |
STYLE: NORMAL |
WEIGHT: 300
Text
FONT: OPEN SANS |
STYLE: NORMAL |
WEIGHT: 400
Colors
BRAND COLORS
DODGER BLUE
C82 M33 Y0 K24
R35 G130 B194
#2382C2
DARK CYAN
C75 M0 Y3 K38
R40 G159 B155
#289F9B
MEDIUM SEA GREEN
C70 M0 Y26 K31
R53 G177 B131
#35B183
NEUTRAL COLORS
OFF WHITE
C0 M0 Y0 K3
R248 G248 B248
#F8F8F8
LANDING PAGE
PRACTICING PAGE
CALENDER PAGE
THERAPEUTIC TOUCH PAGE
EDUCATION PAGE
CONTACT PAGE
Therapeutic Touch Deutschland e.V. is a registered association for practitioners and teachers of the healing method Therapeutic Touch. The vision of the association is to inform all interested people comprehensively about this healing method and to be a competent contact for Therapeutic Touch in Germany as well as to establish Therapeutic Touch as an additional dimension in the daily work of nurses, therapists and doctors. After the association had gone through many structural and personnel changes, the members wanted a new image as well as a presentation of their new offers and mission statements. Our agency was asked to completely re-brand the association and to create a new association website.
The Challenge
Since the opinions of the members of the board of directors varied greatly with regard to the presentation of the company, it was an important part of the branding process to communicate between these members and to work out a common vision. The branding had to show the progressiveness of the healing methods on the one hand, but should not be too daring to scare away interested parties on the other hand. Together with the client we decided on modern color gradients and a logo with clear lines. The website had to inform about the association and its members as well as give an overview about offered courses and news.
BRANDING
Typography
Headings
FONT: SOURCE SANS PRO |
STYLE: NORMAL |
WEIGHT: 300
Text
FONT: OPEN SANS |
STYLE: NORMAL |
WEIGHT: 400
Colors
BRAND COLORS
DODGER BLUE
C82 M33 Y0 K24
R35 G130 B194
#2382C2
DARK CYAN
C75 M0 Y3 K38
R40 G159 B155
#289F9B
MEDIUM SEA GREEN
C70 M0 Y26 K31
R53 G177 B131
#35B183
NEUTRAL COLORS
OFF WHITE
C0 M0 Y0 K3
R248 G248 B248
#F8F8F8
Logo Processing
WEBDESIGN
LANDING PAGE
THERAPEUTIC TOUCH PAGE
EDUCATION PAGE
PRACTICING PAGE
CALENDER PAGE
CONTACT PAGE
