The Berlin techno label Ton Töpferei has undergone a complete rebranding in 2020. Founded by Ben Böhmer and his brother Leon Böhmer, the label focuses on melodic house and deep house and unites over 10 young and innovative artists under one roof. With a unique content strategy across various platforms and the constant development of the strategy, yumeda is an important part of the brand image of Ton Töpferei.