What drives me: realization that there is always more to learn and discover about this world, no matter how much time you have already dedicated to this endless journey of exploration.
I am fascinated by: biology and psychology — everything that happens behind “the curtains” of the exterior we can observe in our daily life. I am curious about what exactly drives people to act and specifically react to certain stimuli the way they do, especially in the context of the modern capitalistic system on which excessive consumerism is based.
The values that most represent me: integrity and dedication.
From the future i expect: people challenging themselves to expand their worldview and putting in effort into both increasing and spreading the awareness about global issues that unite us as a civilization.
yumeda is: a modern twist on a conventional definition of digital marketing agency, serving a purpose that stretches beyond basic business development goals, as it integrates creative initiative, adequate analytical research and a sustainable cause.
I am working in Marketing because: I am curious about learning more about customer’s behaviour — their motivations and how those can be manipulated within the scope of digital development space by creating and properly advertising particular content to the right target groups, but with an intention of promoting sustainable and impactful solutions
Good Marketing is: disruptive and imaginative. It utilizes the latest advances of technology not just in terms of defying clear customer expectations but also pushes the boundaries in surpassing them.
A good connection with a client means: understanding the client’s needs to such an extent where the service/product is tailored so precisely towards their needs and wants, that it sells itself without a marketer having to push it — in other words a well-marketed product/service sells itself.